Pharma BD Deal Intelligence

Pfizer Inc. / Alacer Corp.

2011 · Acquisition/Merger · Complete

CALLED IT — OFF BY 1
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The coverage arc

Feb 27, 2012 Bloomberg Neutral

Pfizer, which had announced plans to divest nutrition and animal health, signaled it would retain and bulk up the consumer health unit by acquiring Alacer…

Feb 27, 2012 Pfizer Inc. Bullish

We expect that our global network and deep expertise in dietary supplements combined with our desire to provide consumers with high-quality products will make…

Feb 29, 2012 Nutritional Outlook Neutral

Pfizer acquires Emergen-C maker; companies said it will help expand Emergen-C distribution. Emergen-C products add to and greatly complement Pfizer's…

Source summaries from our enrichment pipeline; follow links for originals.

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Pfizer Consumer Healthcare acquired Alacer Corp. (Emergen-C). Note: borderline consumer health rather than pharma; included for completeness given Pfizer's broader 2011 consumer-health roll-up.

Did it work? Outcome assessment

Strategic verdict
Achieved Stated Rationale
Financial impact
Neutral
Pipeline outcome
Assets Advanced

Key facts

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Pfizer Inc. / Wyeth2009$68.0B86
Pfizer Inc. / Warner-Lambert Company2000$90.0B83
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