Pharma BD Deal Intelligence
$14.2B all-cash acquisition that gave Bayer control of Claritin, Coppertone, and Dr. Scholl's, building out its consumer health arm well beyond pharma. The deal deepened Bayer's OTC footprint but layered non-pharma brand management onto a company still primarily defined by prescription drugs and crop science.
Bayer acquired Merck Consumer Health for $14.2B including Claritin, Coppertone, Dr. Scholl's.
Merck announces sale of its consumer care business to Bayer AG for $14.2 billion. The consumer care business includes leading brands such as Claritin,…
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Bayer acquired Merck Consumer Health for $14.2B including Claritin, Coppertone, Dr. Scholl's.
Merck agrees to sell consumer care to Bayer for $14.2B, adding $2.2B annual OTC sales.
Bayer acquires Merck Consumer Care (Claritin, Coppertone, Afrin) becoming #2 global OTC provider.
2,000 ex-Merck and 8,800 Bayer employees combined; top management appointments completed.
Bayer targets $200M cost synergies + $400M revenue synergies by 2017. Reflects financial performance following Bayer AG's $14.2B acquisition of Merck Consumer Health.
Bayer sells Coppertone brand for $550M as part of portfolio pruning. Part of Bayer AG's $14.2B deal to acquire Merck Consumer Health.
Claritin/Afrin became Bayer pillars but Coppertone/Dr. Scholls later divested, suggesting overpayment for non-core.
| Deal | Year | Value | Outcome |
|---|---|---|---|
| Bayer AG / Merck & Co., Inc. (this deal) | 2014 | $14.2B | 71 |
| Bayer AG / Schering AG | 2006 | $21.5B | 79 |
| Bayer AG / BlueRock Therapeutics | 2002 | $600M | 79 |
| Bayer AG / Schering AG (residual squeeze-out) | 2007 | $985M | 69 |
| Bayer AG / Arvinas, Inc. | 2019 | $1.0B | 59 |
| Bayer AG / Merck & Co. Inc. | 2014 | $14.2B | 56 |
| Bayer AG / Asklepios BioPharmaceuticals | 2020 | $2.0B | 49 |
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More: 2014 deals · Bayer AG deals · Multiple (undisclosed) deals