Pharma BD Deal Intelligence

King Pharmaceuticals Inc. / Bristol-Myers Squibb (Corgard/Corzide/Delestrogen/Florinef rights)

2001 · Asset Purchase · $285M · Complete

A $285M asset purchase that quietly did its job then got pruned. King paid Bristol-Myers Squibb $285 million for U.S. rights to three mature brands plus a paid-up Corgard license, but divested one of the four products six years later and left no clear post-close revenue trail.

CALLED IT — OFF BY 24

A small, margin-rich bolt-on that did its job quietly, then got pruned — no home run, no disaster.

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The coverage arc

Aug 09, 2001 King Pharmaceuticals 8-K Exhibit 99.1 — BMS Product Acquisition Press Release (SEC EDGAR) Bullish

Gregory: 'These products complement our key cardiovascular product portfolio and provide King with an opportunity to further capitalize on the reputation and…

Sep 30, 2001 Bristol-Myers Squibb 10-Q (SEC) Bullish

BMS recorded a $240M pre-tax gain on the divestiture of Corzide, Delestrogen, Florinef and the Corgard U.S. license to King Pharmaceuticals.

Mar 15, 2004 King Pharmaceuticals 10-K (SEC) Bullish

King's 10-K describes the August 8, 2001 acquisition of three product rights and a license from BMS for $285M, consistent with King's branded-acquisition…

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King paid BMS ~$285M cash for US rights to Corzide, Delestrogen, Florinef plus fully-paid Corgard license. Asset purchase, not entity.

Did it work? Outcome assessment

A small, margin-rich bolt-on that did its job quietly, then got pruned — no home run, no disaster.

Strategic verdict
Partially Achieved

Key facts

Disease & market context

Hypertension and Adrenocortical Insufficiency (Branded Mature Products)

Disease Overview

Corgard (nadolol) and Corzide (nadolol/bendroflumethiazide) are non-selective beta-blockers indicated for hypertension and angina. Delestrogen (estradiol valerate injection) is parenteral estrogen replacement therapy. Florinef (fludrocortisone) is mineralocorticoid replacement for primary/secondary adrenocortical insufficiency (Addison's disease) and salt-losing adrenogenital syndrome.

Competitive Landscape

By 2001, the beta-blocker class was deeply genericized and crowded: AstraZeneca's Toprol-XL (metoprolol succinate), GSK's Coreg (carvedilol), and generic atenolol/propranolol led the U.S. hypertension market alongside ACE inhibitors (Merck's Vasotec, Pfizer's Accupril) and rising ARBs (Cozaar, Diovan). Nadolol/Corgard, FDA-approved 1979, was a small-share legacy beta-blocker (~1M U.S. prescriptions annually per Wikipedia/FDA label). Florinef occupied a near-monopoly niche in adrenal insufficiency with no commercially competing branded alternative — a small but defensible orphan-like market. Delestrogen competed with depot-estradiol generics and oral estrogen replacement (Premarin, Estrace). King's strategy, per its 10-K, was acquiring branded mature assets that BMS no longer prioritized — leveraging King's specialty sales force without R&D investment. The deal extended King's pattern (Altace 1998, Levoxyl) of buying castoff branded products at attractive multiples, with BMS recording a $240M pre-tax gain — implying the products had been written down on BMS's books well below the $285M sale price.

Related deals — scored

DealYearValueOutcome
King Pharmaceuticals Inc. / Bristol-Myers Squibb (Corgard/Corzide/Delestrogen/Florinef rights) (this deal)2001$285M51
King Pharmaceuticals Inc. / Jones Pharma Incorporated2000$3.4B54
King Pharmaceuticals Inc. / Aventis Pharmaceuticals (Intal/Tilade/Synercid rights)2002$275M26
Abbott Laboratories / Knoll Pharmaceutical Company (BASF Pharma)2001$6.9B100
Vertex Pharmaceuticals Incorporated / Aurora Biosciences Corporation2001$592M95
Amgen Inc. / Immunex Corporation2001$16.0B91
Swedish Orphan Biovitrum AB / Biovitrum2001$493M84

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