Pharma BD Deal Intelligence
An option BMS walked away from: it paid $150M upfront for the right to buy Promedior and PRM-151 for up to $1.1B more, then let the option expire in 2019 -- only for Roche to pay ~$1.4B for the same asset in 2020.
Outcome grade pending — assessed 5 years post-close.
Full analysis, sources & comparables →BMS entered an exclusive option to buy Promedior for up to $1.25B, betting on PRM-151's pentraxin-2 anti-fibrotic mechanism as a complement to its expanding…
Roche wagered $1.4B that Promedior had its next big fibrosis drug, validating BMS's original thesis but raising questions about whether BMS's option fee was…
After BMS allowed its option to expire, Roche put up to $1.4B on the table for Promedior, suggesting BMS misjudged either PRM-151's value or its strategic fit…
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BMS acquired an exclusive option to purchase Promedior and worldwide rights to PRM-151 for $150M upfront with up to $1.1B in additional payments tied to the option exercise and clinical/regulatory milestones. BMS allowed the option to expire in 2019 without exercise. Promedior was later acquired by Roche for ~$1.4B in 2020.
35K US cases/yr · $3.7B Global IPF treatment market 2024 ($3.68B; ~37.5% North America)
Idiopathic pulmonary fibrosis is a chronic, progressive, fatal interstitial lung disease characterized by scarring of lung tissue, primarily affecting adults over 65 with a median survival of 3-5 years from diagnosis if untreated. Myelofibrosis is a rare bone marrow disorder in which scarring impairs hematopoiesis, producing anemia, splenomegaly, and elevated thrombosis risk. Both diseases share a common fibrotic biology that PRM-151 (recombinant human pentraxin-2) was designed to target by polarizing macrophages away from a profibrotic phenotype.
At the time of the 2015 BMS option deal, the IPF treatment landscape had just been transformed by the October 2014 FDA approvals of pirfenidone (Esbriet, Roche/InterMune) and nintedanib (Ofev, Boehringer Ingelheim), the first two antifibrotics shown to slow forced vital capacity decline. Both drugs slowed disease progression but did not halt or reverse fibrosis, leaving substantial unmet need that PRM-151 was positioned to address through a complementary anti-fibrotic mechanism. In myelofibrosis, ruxolitinib (Jakafi, Incyte) was the only approved JAK inhibitor and addressed splenomegaly and constitutional symptoms but not the underlying fibrosis. BMS allowed the option to expire in 2019 without exercise. Roche subsequently acquired Promedior in February 2020 for up to $1.4B ($390M upfront + up to $1B milestones), folding PRM-151 into its IPF franchise alongside Esbriet. Pirfenidone has since dominated the IPF market with a 43% share in 2024 (Grand View Research), while nintedanib continues at ~7.84% CAGR. The global IPF market reached $3.68B in 2024.
| Deal | Year | Value | Outcome |
|---|---|---|---|
| Bristol-Myers Squibb Company / Promedior, Inc. (this deal) | 2015 | $1.2B | — |
| Bristol-Myers Squibb Company / Medarex Inc. | 2009 | $2.4B | 92 |
| Bristol-Myers Squibb Company / Celgene Corporation | 2019 | $74.0B | 77 |
| Bristol-Myers Squibb Company / MyoKardia Inc. | 2020 | $13.1B | 76 |
| Bristol-Myers Squibb Company / Karuna Therapeutics | 2023 | $14.0B | 76 |
| Bristol-Myers Squibb Company / Ono Pharmaceutical Co., Ltd. | 2011 | — | 76 |
| Bristol-Myers Squibb Company / SystImmune Inc. | 2023 | $8.4B | 71 |
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More: 2015 deals · Bristol-Myers Squibb Company deals · Hematology deals